SAN FRANCISCO–(BUSINESS WIRE^[1])–BRS Media, a diverse and growing marketing and e-commerce firm that assists traditional and interactive companies build and brand on the power of the Internet, today announced the first ever Top-Level Domain (TLD) Industry Data Quadrant Brand Analytics. BRS Media is a leading-edge firm that provides data-driven content strategy, unparalleled digital branding expertise, and world-class storytelling to the Top-Level Domain Marketplace.

In preparation for ICANN 66, the company has created and released its TLD Industry Quadrant Brand Analytics graph, the scatter-plot graph is designed to provide an Industry wide look at essential TLD Brand Awareness with Low to High Brand Yield and Brand Visibility based on a variety of factors, including but not limited to; yield per domain name, price point, popularity of sites, type of usage, and TLD recognition.

“We’re pleased to release the domain Industry’s first Quadrant Analytics of Brand Awareness, a graph we created to present an overall industry trend of TLD Brand Currency valuation,” remarked George T. Bundy, Chairman & CEO of BRS Media Inc. “We have compiled these insights to reflect the Strengths, Weaknesses, Opportunities, Threats or SWOT Analysis of consumer awareness and brand development across the Top-Level Domain sector. Our focus is to help registry operators to better understand the relationships between building consumer awareness and brand strategy (Yield/Visibility), to ensure that a TLDs culture cuts through and translates into best-in-class online experience for the audience and clients.”

Detailed TLD Industry Quadrant Brand Analytics is available at: https://brsmedia.com/quadrantanalytics^[2]

BRS Media will be in attendance at the ICANN meeting in Montreal, Canada. New gTLD, ccTLD or Legacy TLD Registry Operators looking to position Top-Level Domains to cut through and translate into outstanding online experience for the audience, contact George Bundy or schedule a call via branding@brsmedia.com^[3]

BRS Media launched a little-known country domain extension in 1998 and turned it into one of the best recognized and most successful rebranded Top-Level Domain (TLD) in the history of the Internet. This TLD continues to have a compelling reputation as a ‘Cult Brand’ Top-Level Domain, a distinctive and alternative style that differs from existing top-level domains. Twenty years on, the TLD has evolved to meet the growing demand and creativity of its clientele, that has a thriving and diverse client base and over 1 Million followers across Social Media that enthusiastically support the TLD.

About BRS Media, Inc:

Based in the South of Market district (SoMa) of San Francisco CA, BRS Media (https://brsmedia.com^[4]) was established in 1995, and is celebrating over 20 years Online, featured as one of the fastest growing privately held companies by the SF Business Times and Inc. Magazine for five consecutive years. Its portfolio of leading online properties includes: dotFM® & dotAM®, spotlighting Domain Innovation and Brand Registry Services for media based .FM and .AM domains; dotRadio™ extensions .RADIO.am & .RADIO.fm, Radio’s only truly Open & Innovative Domain Extensions; @RADIO.am & @RADIO.fm, Premium Web-based Email Services and iRadio® Service. dotRadio is a trademark; and dotFM, dotAM and iRadio are registered trademarks of BRS Media, Inc.

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